One desk name, on purpose
You will not find invented pundits, stock photos or borrowed credentials here. Every call comes from the same model and passes the same checks, so every page carries the same byline — and the same public results record stands behind all of it.
Who does what
The model
Reads API-Football data for every fixture — form, league tables, head-to-head records, expected goals, lineups, injury news and odds from multiple bookmakers — and scores each market. Each league is judged against a historical database of more than 55,000 completed matches, and confidence is calibrated against our own settled picks. The full process is on How We Predict.
The desk team
Runs the daily analysis, sends picks to our Telegram channels by hand once the price check has passed, keeps the results record, corrects mistakes and answers members. The same team runs Prediction King, our season-long Premier League score-prediction game.
The writing tools
AI writing tools draft our articles, match reports and live commentary from the same live data, under strict rules: only facts that appear in the feed, never an invented player, venue, minute or score. How that works is set out in our editorial policy.
What the desk publishes
- Daily predictions
- On the site's board and on our Telegram channels, before kick-off
- Match pages
- One page per fixture we call, with the result and our call once it is played
- Articles
- Previews and data pieces in Daily News
- Live commentary
- Goal by goal on the Live page and on Telegram
- The record
- Verified results and the accuracy tracker
What the desk will not do
- Call any prediction certain.
- Grade a pick on extra time or penalties — every result is the 90-minute score.
- Cover youth, reserve, development, under-age or women's competitions.
- Let a partner decide which picks are published.
Hold us to account
If a result looks wrong, a fact is off, or you want to know how a call was made, tell us. Every message reaches the desk.
Talk to us →